REESE'S PUFFS Cereal X GloRilla
The internet loves yelling "Eat 'Em Up" and "Yeah Glo" so a REESE'S PUFFS and GloRilla collab was inevitable.
Fresh off her GRAMMY® nominated album, GloRilla took all the viral energy from the internet and made the REESE'S PUFFS Rap her own. With her signature sound, quotable hooks, and an accent thicker than peanut butter, she transformed "Eat 'Em Up" from a breakfast table classic into a late-night banger. And if you haven't heard it yet, "Eat 'Em Up" is on Spotify and Apple Music.
We also teamed up with Lyrical Lemonade’s very own Cole Bennet and AMD, the director behind some of your favorite rappers' music videos, to create a visual world that's as unapologetically indulgent as a REESE'S PUFFS and GloRilla collab. They brought the track to life in a music video packed with peanut butter roads, giant cereal bowl pool parties, and a late-night vibe you won't want to leave.
And with a Glo up this big, we had to create a limited-edition cereal box to match the energy of this iconic collab. Fans can grab the GloRilla x REESE'S PUFFS Cereal box at the Complex Shop or ReesesPuffs.com.