REESE'S PUFFS X Ambush by YOON
The vision? The Next Breakfast Dimension.
Brought to life through a chrome-drenched, immersive diner experience, fans were invited to see, taste, and feel the future of breakfast—while getting an exclusive first look at the REESE’S PUFFS Cereal x AMBUSH collaboration.
The Breakfastverse went digital. In a cutting-edge online experience inspired by Yoon Ahn’s signature style, fans explored the Breakfastverse, navigated to the Chrome Throne, and entered for a chance to win a limited-edition CHROME PUFF or a collectible REESE’S PUFFS Cereal box.
Introducing: the CHROME PUFF. A cereal bowl turned fashion statement; this metallic, sculptural accessory was designed to carry your REESE’S PUFFS Cereal in style. Complete with a foldable chrome spoon, the CHROME PUFF proved that in the Breakfastverse, function and fashion go hand in hand.
“The CHROME PUFF is our take on breakfast on-the-go in the most fashionable way. The Breakfastverse we built is playtime for the inner children in all of us. You can enjoy it solo or with friends and family—it’s a surreal experience I think everyone will love.” — Yoon Ahn
The cereal box, reimagined.
Two limited-edition designs—a bold REESE’S PUFFS Cereal x AMBUSH original and a chrome-inspired collector’s box—served as literal portals to the Breakfastverse, teleporting fans into a surreal new future of breakfast.
Hungry for more? See how the campaign came to life on social.