REESE'S PUFFS Cereal X Angel Reese
Basketball or fashion? In a world that’s constantly trying to put her in a box, WNBA star Angel Reese has always owned her duality by asking the question: why can’t I be both?
The first athlete to ever be featured on a REESE’S PUFFS Cereal box meant celebrating this historic first with four unique back-of-box designs for fans to collect.
Going beyond the box led to the REESE’S PUFFS Cereal Duffel Puff Bag: A statement bag co-designed by Angel Reese and Brooklyn-based fashion brand KidSuper, creating a stunning canvas blending the iconic peanut butter chocolatey flavor with distinct homages to Angel’s prowess in sport and fashion.
“Anyone who plays basketball knows your duffle bag goes wherever you go, and I wanted to create something that celebrates fashion and design. Who better to work with than an innovative artist and designer like KidSuper.” — Angel Reese
Lucky fans got a sneak peek of the Duffel Puff at the KidSuper World HQ in Brooklyn, and the chance to interact with the designers behind the creation.
Supporting the Angel C. Reese Foundation: 10% of proceeds from the Duffle Bag’s sales were donated to The Angel C. Reese Foundation; an organization dedicated to empowering girls and the next generation through sport, education, financial literacy and more.
Seizing its moment in culture, the iconic partnership filled social media feeds by turning the spotlight on Angel’s unmatched influence — on and off the court. Because when it comes to making a statement, nobody knows better than Angel Reese, “I’ll never put myself in a box — I’d rather be on one.” – Angel Reese