REESE’S PUFFS Cereal X KAWS
Celebrating one of the most influential creative minds in pop culture.
In a bold fusion of art, gaming, and flavor, REESE’S PUFFS Cereal teamed up with global icon KAWS to launch KAWSPUFFS—a one-of-a-kind augmented reality game where players entered a surreal cereal world alongside KAWS’ famous COMPANION.
The mission? Catch falling PUFFS to build your score and save COMPANION from sinking into a milky doom.
“I’ve had a lot of fun teaming up with REESE’S PUFFS Cereal on this project,” said KAWS. “I think this offers a new way to enjoy COMPANION, and I hope people enjoy seeing him on his first cereal box.”
To mark the collab, two limited-edition KAWSPUFFS cereal boxes hit shelves:
- A signature orange REESE’S PUFFS Cereal box featuring COMPANION front and center.
- A moody, twilight edition box inspired by the game’s nighttime mode.
High scores earned high rewards. Each week, top KAWSPUFFS players were entered for a chance to win exclusive twilight boxes—including a few signed by KAWS himself.
On social, the hype was real. Fans shared scores, box finds, and unboxings, helping the twilight edition sell out in record time and cementing the partnership as a must-have moment in cereal—and art—history.