REESE’S PUFFS Cereal X Lil Yachty
Lil Yachty didn’t just lend his name—he brought his full creative energy to the table. Fans were welcomed aboard the Lil Yacht: a custom, cereal-serving boat complete with a built-in Milkcuzi to swirl milk and REESE’S PUFFS Cereal in perfect harmony. Outfitted with a waterproof Bluetooth speaker, wireless remote, chrome Eat ’Em Up spoon, and a custom REESE’S PUFFS Cereal box, this floating experience blurred the line between breakfast and lifestyle.
Flavor worth singing about. Lil Yachty reimagined the iconic REESE’S PUFFS Cereal jingle with an original remix—infused with his signature style and nostalgic love for the cereal he grew up on. Premiered during a virtual concert event, the track quickly became a fan favorite and the brand’s bold new anthem.
“Peanut butter chocolate in the swirl in my bowl (Eat ’em up)
Flavor so sweet when the milk so cold (Eat ’em up)
Gotta take my REESE'S PUFFS (cereal) everywhere I go
Even at my meetings and backstage at my shows..."
The collab also made waves in the cereal aisle. Lil Yachty appeared on a limited-edition REESE’S PUFFS Cereal box, bringing bold design and celebrity appeal to shelves. Fans could also collect a set of four puzzle-piece boxes that, when combined, revealed a full portrait of the rapper—bridging collectible culture and personal fandom in a way no cereal brand had done before.
From physical product to digital content to immersive fan experiences, the REESE’S PUFFS Cereal x Lil Yachty partnership showed how far a cereal collab could go—and how good it could taste along the way.
